According to beauty industry legend Trish McEvoy, "what time takes away, we can bring back with makeup." That is, of course, if you actually know what you're doing. Here, McEvoy, Pat McGrath, and a handful of top makeup artists share their insider secrets—and preferred products—for youthful-looking skin.
"I recommend using my 'invisible lining' technique. Pressing the liner in between each lash along the lash line adds definition, bringing the look of lush and full lashes even before mascara." —Trish McEvoy, makeup artist
"Apply a BB cream. If you don't have the time to totally prep your skin, BB is an all-in-one skin perfecter. Not only does it prime, brighten, and even out the skin, it protects from daily UV exposure. An even skin tone projects a more youthful look." —Trish McEvoy
"Many women avoid exfoliating and end up looking like they’re wearing heavy makeup, because even the lightest application grabs onto dry patches (aka dead skin). " —Jenny Smith, makeup artist
"Scrub the lips, then apply concealer that’s the same color as your skin all over the lip with a foundation brush. Add a balm on top to set, which provides extra hydration. Outline with a liner, fill them in, and use a lip brush or your finger to apply the color." — Pat McGrath, makeup artist
"I like to add a little bit of a sheen on more mature skin by using a BB cream or CC cream. It helps to keep your complexion looking youthful." — Kindra Mann, makeup artist
"Cream blushes add a glow to the skin. They're easy to use and can double on the lips as well. " — Kindra Mann
"Using a natural looking lip liner brings back the look of natural fullness of the lip." —Trish McEvoy
"One of the first areas to show signs of aging are the eyes. Begin by brightening the upper and under eye using the ‘Triangle of Light’ technique: create an upside-down triangle under each eye, gently pressing product into the skin. It makes the area look dramatically lifted." —Trish McEvoy
"Skincare products should be applied before SPF." —Jenny Smith
"Bronzer and blush bring back that radiant and youthful glow. Apply bronzer using a fluffy brush to the high points of the face. A touch of blush on the apple of the cheek worked downward imitates the look of a brisk walk." — Trish McEvoy
"For the eyes I always hear my older clients say they want to stay clear of anything with a shimmer or sparkle in it. While I agree with the sparkle part, a little bit of shimmer can be nice on the lid. Just avoid the brow bone area." —Kindra Mann
"Murad's Invisiblur Perfecting Shield fills in fine lines and wrinkles. It blends advanced anti-aging treatment with SPF." —Kindra Mann
"If you have discoloration or broken capillaries, the right type of concealer coverage, just where needed, will help not only in lasting throughout the day but also will prevent you from having to apply a heavy foundation all over." —Kindra Mann
Makeup artist and global educator for Pixi Beauty, Amanda Bells suggest swapping to a solid oil-based product as a highlighter. “One of the most flattering and youthful looks can be switching from matte and predominantly water based formulations and instead using oil-based ones. The subtle light reflectivity creates a diffused glow which is youth enhancing. And oils in multi-purpose solid moisturizing balms always deliver natural radiance that looks like it comes from within.”
Simply dab on the top of the nose, cheekbones, cupids bow, and brow bone for a subtle dewiness that screams "youth."